noun
price destruction; sudden widespread price drop
Refers to a dramatic, often disruptive decline in prices across a market, typically caused by new competitors, technology, or deregulation. Common in business and economic news.
格安航空会社の参入で、国内線に価格破壊が起きた。
With the entry of low-cost carriers, price destruction occurred on domestic routes.
この新製品は市場に価格破壊をもたらすだろう。
This new product will bring price destruction to the market.