Usage patterns 〈 人ひと 〉 に 売う り 込こ みをかける to make a sales pitch to someone
We made a sales pitch for the new product to a major company.
売う り 込こ みに 成せい 功こう する to succeed in a sales pitch
He finally succeeded in his sales pitch to the new client.
〈 物もの 〉 の 売う り 込こ みを 行おこな う to carry out promotion/hard selling of something
The company is actively promoting its new service.
Kanji 込 crowded, mixture, in bulk Related words 販売促進 is the broad, formal term for sales promotion in general, while 売り込み specifically emphasizes the proactive, sometimes aggressive act of pushing a sale.
セールス is a loanword covering the whole sales process, while 売り込み focuses narrowly on the promotional or hard-selling push itself.
宣伝 refers to advertising or publicity in general, whereas 売り込み is the more targeted, person-to-person act of trying to close a sale.
Written forms 売う り 込こ み Usage 100%
Standard kanji spelling; the most common written form.
売うり 込こ み
Variant spelling with the okurigana 込み instead of り込み ; less common but still encountered.
Etymology Compound of 売り (uri, 'selling', the continuative form of 売る ) and 込み (komi, 'including, putting in', the continuative form of 込む ). Literally 'selling in', it conveys the idea of pushing a product into the market or into a customer's consideration.
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