noun
ehōmaki; lucky direction sushi roll
A thick, uncut sushi roll eaten during Setsubun (February 3rd) while facing the year's lucky direction (恵方) to bring good fortune. A modern tradition originating in Osaka, now popular nationwide.
See also: 節分
節分には恵方巻きを食べる習慣がある。
There is a custom of eating ehōmaki on Setsubun.
今年の恵方
This year's lucky direction is south-southeast, so let's face that way and eat ehōmaki.
From 恵方 (ehō, 'lucky direction') + 巻き (maki, 'roll'). The tradition is said to have started in Osaka during the late Edo or early Showa period, but the exact origin is uncertain.