村むらおこし

noun

village revitalization; community renewal project

Refers to efforts to revive a rural village, often through local initiatives, tourism, or economic development.

• この村むらでは、村むらおこしの一いっ環かんとして特とく産さん品ひんの販はん売ばいを始はじめた。

  In this village, they started selling local specialties as part of a village revitalization effort.

• 若わか者ものたちが中ちゅう心しんになって村むらおこしプロジェクトを進すすめている。

  Young people are taking the lead in advancing a village renewal project.