distribution strategy; channel strategy
Business term for the plan or approach a company uses to get its products to customers, covering logistics, retail channels, and sales networks.
We develop a distribution strategy for the new product.
A distribution strategy that strengthens online sales is required.
Marketing strategy is broader, covering product, price, promotion, and place; 流通戦略 focuses specifically on the distribution (place) aspect.
Compound of 流通 (distribution, circulation) and 戦略 (strategy).