noun
management policy; business policy
Refers to the guiding principles or strategic direction set by a company's management.
新しい経営方針が発表された。
A new management policy was announced.
経営方針に従って行動してください。
Please act in accordance with the management policy.
経営戦略 is a broader, long-term competitive strategy, while 経営方針 is more about specific guiding principles or policies.
Compound of 経営 (management) and 方針 (policy, course).