noun
boasting about one's product; self-praise; advertising one's own excellence
Often used critically when someone talks up their own abilities, products, or achievements. Common in phrases like 能書きを並べる (to rattle off one's merits).
彼は自分の経験について能書きを並べた。
He went on about his own experience, boasting.
セールスマンの能書きに惑わされないで。
Don't be fooled by the salesman's self-praise.
noun
description of a medicine's benefits; statement of a drug's virtues
Specific to the pharmaceutical or traditional medicine context; refers to the listed effects or claimed benefits of a medicine. The related term 効能書き is sometimes used synonymously.
See also: 効能書き (こうのうがき)
この薬の能書きには、風邪の諸症状に効くと書いてある。
The description of this medicine says it works for various cold symptoms.