noun
self-promotion; presenting oneself favorably
Refers to actively managing one's image or emphasizing good qualities, often in social or professional contexts. Compare セルフプロデュース, which can overlap but may also refer to self-producing creative works.
See also: セルフプロデュース
彼女はSNSで上手に自己プロデュースしている。
She skillfully promotes herself on social media.
就活では自己プロデュース力が求められる。
Job hunting requires the ability to present oneself favorably.
noun
self-production (of an album, film, etc.)
Used when an artist or creator produces their own work independently, without a major label or studio. Less common than the self-promotion sense; セルフプロデュース is also used for this meaning.
See also: セルフプロデュース
このアルバムは完全な自己プロデュース作品だ。
This album is a completely self-produced work.