godan verb (-su), transitive verb
tell; persuade; advise; warn; admonish; reason with
Used when explaining something to someone, often with the intent to persuade, warn, or make them understand. Implies a one-way communication where the speaker is trying to get through to the listener. Often used with children or subordinates.
See also: 言い聞かせる
I tell my child not to go near dangerous places.
彼は友達にタバコをやめるように言い聞かした。
He tried to persuade his friend to quit smoking.