noun
Refers to a clever or original concept, scheme, or arrangement, often for an event, product, or creative work.
新商品の趣向を練る。
We work out the concept for the new product.
パーティーの趣向が面白かった。
The party's theme/plan was interesting.
noun
Colloquial use for personal taste or preference; often interchangeable with 嗜好 (しこう) but less formal.
See also: 嗜好
彼の趣向はちょっと変わっている。
His tastes are a bit unusual.
音楽の趣向は人それぞれだ。
Musical preferences vary from person to person.