also: ぎゃっこうか
opposite effect; backfiring
Describes an action that produces the opposite of the intended result; often used with verbs like なる or 出る.
Scolding him harshly ended up having the opposite effect.
That policy produced the opposite effect.
Scolding harshly often backfires.
Spoiling children too much is counterproductive.
Excessive dieting can sometimes produce the opposite effect.
The advertising campaign ended up backfiring.