裏うら目め

noun

reverse side; back

Literal meaning: the reverse or back side of something. Less common than the idiomatic sense.

• カードの裏うら目めには何なにも書かかれていなかった。

  Nothing was written on the back of the card.

noun

opposite of the expected; backfire

Almost always used in the phrase 裏目に出る, meaning a plan or action produces the opposite result from what was intended.

See also: 裏目に出る

• 彼かれの親しん切せつが裏うら目めに出でて、相あい手てを怒おこらせてしまった。

  His kindness backfired and ended up making the other person angry.

• 値ね下さげ戦せん略りゃくが裏うら目めに出でて、かえって売うり上あげが落おちた。

  The price-cut strategy backfired, and sales actually dropped.

noun

purl stitch

Knitting term; the reverse side of a knitted fabric, or the purl stitch itself.

• このセーターは裏うら目めが表おもてに出でているデザインだ。

  This sweater has a design where the purl side is on the outside.