ご当とう地ちキャラ

noun

local mascot character; yuru-chara

Refers to a costumed character created to promote a specific locality, event, or organization in Japan. Often cute or humorous, and commonly associated with the yuru-chara (ゆるキャラ) phenomenon.

• この町まちのご当とう地ちキャラは、毎まい年とし夏なつ祭まつりに登とう場じょうする。

  This town's local mascot character appears at the summer festival every year.

• ご当とう地ちキャラのグッズが観かん光こう案あん内ない所じょで売うられている。

  Goods featuring the local mascot character are sold at the tourist information center.