also: そちのけ
neglecting; ignoring; setting aside
Used in the pattern Xをそっちのけで to mean 'putting X aside' or 'ignoring X in favor of something else'. Often implies that the neglected thing should normally be the priority.
He's absorbed in games, neglecting his work.
The parents are looking at their phones, ignoring their child.
superior to; outdoing; outshining
Suffix-like use, attaching to a noun to mean 'even better than (that person/thing)' or 'putting even X to shame'. Often used in phrases like プロそっちのけの腕前 (skill that outshines a pro).
See also: そこのけ
His cooking is so good it puts professionals to shame.
His knowledge puts professionals to shame.
Standard kana spelling; the word is usually written in kana.
Rare kanji form; 退け is ateji.
Rare kanji form with the reading そちのけ; 其方 is ateji.
From そっち (that way) + のけ (連用形 of 退ける, 'to put aside'). Literally 'putting that aside'.