goodwill; intangible assets
Business term for the premium paid for a company's reputation, brand, and customer relationships beyond its tangible assets.
When acquiring a company, goodwill may arise.
Goodwill is recorded as an intangible fixed asset.
Standard kanji spelling for this business term.
Alternate kanji form using 暖簾 for のれん; less common in modern usage.
Compound of のれん (shop curtain, symbolizing a business's reputation) and 代 (price, fee). The term reflects the traditional Japanese concept of a store's goodwill being as tangible as its physical curtain.