Wasei-eigo term for a person, usually a woman, hired to attract visitors and promote products at trade shows, exhibitions, or events. "Booth babe" is a colloquial English equivalent but may be considered informal or derogatory.
wasei-eigo (Japanese-coined English), from event companion
At the Tokyo Game Show, many promotional models were promoting new games.
彼女は週末だけイベントコンパニオンのアルバイトをしている。
She works part-time as a promotional model only on weekends.
Variant with interpunct; less common in running text.
Wasei-eigo (Japanese-made English) from 'event' + 'companion'. The term is not used in English with this meaning.