エバー

adverb

ever; always; at any time

Katakana rendering of “ever,” mainly seen in English-style phrases, slogans, titles, or compound expressions rather than as a normal everyday replacement for native Japanese adverbs such as いつも or これまで.

• 広こう告こくでは「エバー・フレッシュ」のように、エバーが「いつまでも」の意い味みで使つかわれることがある。

  In advertising, エバー is sometimes used in phrases like “Ever Fresh” to mean “always” or “forever.”