コンセプト
Meanings
Refers to an abstract idea or the underlying principle of something. Often used in business, design, and academic contexts.
See also: 概念 (がいねん)
Please explain the concept of this project.
intention; aim; design; philosophy; plan; theme
Emphasizes the guiding intention, design philosophy, or creative theme behind a product, service, or plan. Common in marketing and creative fields.
See also: 構想 (こうそう)
The concept of this restaurant is 'a fusion of Japanese and Western styles'.
I think about the concept for a new app.
Usage patterns
- コンセプトを決めるto decide on a concept
We held a meeting to decide on the concept for the new café.
- コンセプトを打ち出すto put forward a concept
This brand is putting forward the concept of being environmentally friendly.
- 〈物〉のコンセプトに基づくto be based on the concept of something
This product was developed based on the concept of simplicity.
- コンセプトが明確だthe concept is clear
His design has a clear concept that's easy to understand.