noun, noun which may take the genitive case particle 'no'
brand consciousness; brand loyalty; brand orientation
Describes a consumer's tendency to prefer or be loyal to well-known brands, often implying a focus on brand image over other factors.
彼女はブランド志向が強く、いつも高級バッグを買っている。
She is very brand-conscious and always buys luxury bags.
若者
Young people's brand orientation has been changing in recent years.