ブランド志し向こう

noun, noun which may take the genitive case particle 'no'

brand consciousness; brand loyalty; brand orientation

Describes a consumer's tendency to prefer or be loyal to well-known brands, often implying a focus on brand image over other factors.

• 彼かの女じょはブランド志し向こうが強つよく、いつも高こう級きゅうバッグを買かっている。

  She is very brand-conscious and always buys luxury bags.

• 若わか者もの