ブランド志し向こう

noun, noun which may take the genitive case particle 'no'

brand consciousness; brand loyalty; brand orientation

Describes a consumer's tendency to prefer or be loyal to well-known brands, often implying a focus on brand image over other factors.

• 彼かの女じょはブランド志し向こうが強つよく、いつも高こう級きゅうバッグを買かっている。

  She is very brand-conscious and always buys luxury bags.

• 若わか者もののブランド志し向こうは近きん年ねん変へん化かしている。

  Young people's brand orientation has been changing in recent years.