志し向こう

し

こ

う

Common wordJLPTN1Freq.FrequencyTop 10,000

志向する · noun or participle which takes 'suru'

Form	Positive	Negative
Dictionary	志し向こうする	志し向こうしない
Polite	志し向こうします	志し向こうしません
Past polite	志し向こうしました	志し向こうしませんでした
Past	志し向こうした	志し向こうしなかった
Te-form	志し向こうして	志し向こうしないで
Desire	志し向こうしたい	志し向こうしたくない
Potential	志し向こうできる	志し向こうできない
Passive	志し向こうされる	志し向こうされない
Causative	志し向こうさせる	志し向こうさせない
Causative passive	志し向こうさせられる	志し向こうさせられない
Volitional	志し向こうしよう
Polite volitional	志し向こうしましょう
Imperative	志し向こうしろ	志し向こうするな
Conditional	志し向こうすれば	志し向こうしなければ
Tara conditional	志し向こうしたら	志し向こうしなかったら

Meanings

noun, noun or participle which takes 'suru', transitive verb

intention; aim; orientation

Refers to a deliberate direction of one's will or effort toward a goal, often used in abstract contexts like career, policy, or personal philosophy. Compare 指向, which emphasizes a directional focus or pointing toward something.

Usage patterns

〈事こと〉を志し向こうするto be oriented toward/aim at something
その会かい社しゃは海かい外がい市し場じょうへの進しん出しゅつを志し向こうしている。
The company is oriented toward expanding into overseas markets.
〈事こと〉志し向こうが強つよいto have a strong orientation toward something
最さい近きんの若わか者ものは安あん定てい志し向こうが強つよい。
Young people these days have a strong orientation toward stability.

Kanji

志intention, plan, resolve
向yonder, facing, beyond

Related words

意い向こうN1
意向 refers to a specific intention or plan one currently holds (often someone else's, as in 会社の意向), while 志向 refers to a more sustained, underlying orientation of one's will or values.
傾けい向こうN3
傾向 describes an observed tendency or trend, whereas 志向 describes a deliberate aim or aspiration that one consciously pursues.
志し望ぼうN2
志望 is used for a concrete, specific goal one wishes to attain (e.g. a school or job), while 志向 refers to a broader, more abstract orientation of intent.

Don't confuse with

指し向こう
志向 emphasizes a deliberate intention or aspiration toward a goal, while 指向 emphasizes a literal directional pointing or focus, and the two are often confused because they share the same reading.
思し考こうN1
思考 (thinking, the mental process) and 志向 (an orientation or inclination toward something) share the same reading しこう but mean very different things.
嗜し好こうN1
志向 (also read しこう) means an 'orientation' or 'inclination toward something', which is broader and more directional than 嗜好's personal taste in food, drink, or aesthetics.

Word family· 9

志し向こう形けい
volitional form; conjugation denoting volition
志し向こう性せい
intentionality
上じょう昇しょう志し向こう
desire for advancement; ambition to rise
価か格かく志し向こう
price consciousness; price sensitivity
安あん定てい志し向こう
stability-oriented mindset; preference for stability

Show 4 more

輸ゆ出しゅつ志し向こう
export orientation; export mentality
顧こ客きゃく志し向こう
customer orientation; customer-focused
消しょう費ひ者しゃ志し向こう
consumer orientation; consumer-focused approach
ブランド志し向こう
brand consciousness; brand loyalty; brand orientation

Etymology

Compound of 志 (こころざし, 'will, intention') and 向 (むく, 'to face, direct'), referring to directing one's will toward something.