顧こ客きゃく志し向こう

also: こかくしこう

こ

きゃ

く

し

こ

う

Meanings

1

noun, noun which may take the genitive case particle 'no'

customer orientation; customer-focused

Business term for a philosophy or approach that prioritizes customer needs and satisfaction. Often used in marketing and corporate strategy contexts.

当とう社しゃは顧こ客きゃく志し向こうのサービスを提てい供きょうしています。

Our company provides customer-oriented services.

顧こ客きゃく志し向こうの経けい営えいが重じゅう要ようだ。

Customer-focused management is important.

Kanji

顧look back, review, examine oneself
客guest, visitor, customer
志intention, plan, resolve
向yonder, facing, beyond
指finger, point to, indicate

Related words

顧こ客きゃく満まん足ぞく
顧客満足 is 'customer satisfaction', the result; 顧客志向 is the proactive orientation toward achieving it.
市し場じょう志し向こう
市場志向 is 'market orientation', focusing on the broader market; 顧客志向 narrows the focus specifically to customers.

Built from

顧こ客きゃく+志し向こう

Written forms

顧客志向
- こきゃくしこう
  Standard spelling; 志向 means 'intention/aspiration' and is the expected kanji for this meaning.
- こかくしこう
  Alternate reading こかくしこう; less common than こきゃくしこう.
顧客指向
irregular kanji usage
- こきゃくしこう
  Variant using 指向 'orientation/pointing'; considered irregular kanji usage but seen in practice.
- こかくしこう
こかくしこう

Etymology

Compound of 顧客 (customer) and 志向 (intention, aspiration). The variant 顧客指向 uses 指向 (orientation, pointing) and is considered irregular but occurs in business contexts.