price consciousness; price sensitivity
Refers to a consumer mindset that prioritizes low price when making purchasing decisions. Often used in marketing and economic contexts.
最近の消費者は価格志向が強くなっている。
Consumers have become more price-conscious recently.
価格志向の高い顧客には、割引商品が効果的だ。
Discounted products are effective for highly price-sensitive customers.