価か格かく志し向こう

noun

price consciousness; price sensitivity

Refers to a consumer mindset that prioritizes low price when making purchasing decisions. Often used in marketing and economic contexts.

• 最さい近きんの消しょう費ひ者しゃは価か格かく志し向こうが強つよくなっている。

  Consumers have become more price-conscious recently.

• 価か格かく志し向こうの高たかい顧こ客きゃくには、割わり引びき商しょう品ひんが効こう果か的てきだ。

  Discounted products are effective for highly price-sensitive customers.