false labeling; mislabeling; misrepresentation
Legal and consumer-protection term for deceptive labeling, advertising, or representation of goods or services. Often used in the context of the Act against Unjustifiable Premiums and Misleading Representations (景品表示法).
The company received guidance from the Consumer Affairs Agency for false labeling.
Misleading representations are regulated by the Act against Unjustifiable Premiums and Misleading Representations.