expression, godan verb (-u)
incur displeasure; fall into disgrace
Used when someone's words or actions cause another person, especially a superior or someone in a sensitive position, to become displeased or offended. Often implies a loss of favor.
彼は上司の不興を買って、左遷された。
He incurred his boss's displeasure and was transferred to a less important post.
軽率な発
I made a careless remark and ended up incurring her displeasure.