sale price; selling price
Refers to the price at which something is sold, often used in business, real estate, or auction contexts.
The sale price of this property is higher than the market price.
Before deciding the selling price, I consulted an expert.
販売価格 is a more general term for 'selling price' in retail, while 売却価格 often implies a one-time sale or liquidation of assets.
購入価格 means 'purchase price' (the price from the buyer's perspective), whereas 売却価格 is the price from the seller's side.
Compound of 売却 (ばいきゃく, 'sale, disposal') and 価格 (かかく, 'price').