当とう社しゃ比ひ

noun

compared to our company's products; in-house comparison

Common in advertising when comparing a new product to an older model from the same company. Often used as a disclaimer or benchmark.

• 新しん製せい品ひんの性せい能のうは当とう社しゃ比ひで20%向こう上じょうしました。

  The new product's performance has improved by 20% compared to our previous model.

• 当とう社しゃ比ひで軽けい量りょう化かを実じつ現げん。

  Achieved weight reduction compared to our previous product.

noun

as I see it; by my estimate

Colloquial, often humorous or self-deprecating. Used when giving a personal opinion or estimate, playing on the advertising phrase.

• 当とう社しゃ比ひですが、この計けい画かくはうまくいくと思おもいます。

  In my personal estimate, I think this plan will work.

• 当とう社しゃ比ひで言いうと、彼かれの料りょう理りはプロ並なみだ。

  As I see it, his cooking is on par with a professional's.