compared to our company's products; in-house comparison
Common in advertising when comparing a new product to an older model from the same company. Often used as a disclaimer or benchmark.
新製品の性能は当社比で20%向上しました。
The new product's performance has improved by 20% compared to our previous model.
当社比で軽量化を実現。
Achieved weight reduction compared to our previous product.
as I see it; by my estimate
Colloquial, often humorous or self-deprecating. Used when giving a personal opinion or estimate, playing on the advertising phrase.
当社比ですが、この計画はうまくいくと思います。
In my personal estimate, I think this plan will work.
As I see it, his cooking is on par with a professional's.
Compound of 当社 (tousha, 'our company') and 比 (hi, 'comparison, ratio'). Originally an advertising term, later extended to colloquial personal opinion use.