noun
village revitalization; community renewal project
Refers to efforts to revive a rural village, often through local initiatives, tourism, or economic development.
この村では、村おこしの一環として特産品の販売を始めた。
In this village, they started selling local specialties as part of a village revitalization effort.
若者たちが中心になって村おこしプロジェクトを進めて
Young people are taking the lead in advancing a village renewal project.
Kanji spelling using 興し; less common than 村おこし but still seen.
Compound of 村 (mura, 'village') and 起こし (okoshi, 'raising, starting'), from the verb 起こす (okosu, 'to raise, to start').