village revitalization; community renewal project
Refers to efforts to revive a rural village, often through local initiatives, tourism, or economic development.
In this village, they started selling local specialties as part of a village revitalization effort.
Young people are taking the lead in advancing a village renewal project.
Most common spelling; uses kana for おこし, making it easy to read.
Alternate kanji spelling using 起こし; less frequent than 村おこし.
Kanji spelling using 興し; less common than 村おこし but still seen.
Compound of 村 (mura, 'village') and 起こし (okoshi, 'raising, starting'), from the verb 起こす (okosu, 'to raise, to start').