能のう書がき

noun

boasting about one's product; self-praise; advertising one's own excellence

Often used critically when someone talks up their own abilities, products, or achievements. Common in phrases like 能書きを並べる (to rattle off one's merits).

• 彼かれは自じ分ぶんの経けい験けんについて能のう書がきを並ならべた。

  He went on about his own experience, boasting.

• セールスマンの能のう書がきに惑まどわされないで。

  Don't be fooled by the salesman's self-praise.

noun

description of a medicine's benefits; statement of a drug's virtues

Specific to the pharmaceutical or traditional medicine context; refers to the listed effects or claimed benefits of a medicine. The related term 効能書き is sometimes used synonymously.

See also: 効能書き (こうのうがき)

• この薬くすりの能のう書がきには、風邪かぜの諸しょ症しょう状じょうに効きくと書かいてある。

  The description of this medicine says it works for various cold symptoms.