self-promotion; presenting oneself favorably
Refers to actively managing one's image or emphasizing good qualities, often in social or professional contexts. Compare セルフプロデュース, which can overlap but may also refer to self-producing creative works.
See also: セルフプロデュース
She skillfully promotes herself on social media.
Job hunting requires the ability to present oneself favorably.
self-production (of an album, film, etc.)
Used when an artist or creator produces their own work independently, without a major label or studio. Less common than the self-promotion sense; セルフプロデュース is also used for this meaning.
See also: セルフプロデュース
This album is a completely self-produced work.
Compound of 自己 (self) and プロデュース (produce), a loanword from English. The term likely emerged in the late 20th century with the rise of personal branding and independent media production.