趣向
Meanings
1
Refers to a clever or original concept, scheme, or arrangement, often for an event, product, or creative work.
We work out the concept for the new product.
The party's theme/plan was interesting.
2
Colloquial use for personal taste or preference; often interchangeable with 嗜好 (しこう) but less formal.
See also: 嗜好
His tastes are a bit unusual.
Musical preferences vary from person to person.
Usage patterns
- 〈事〉に趣向を練るto work out an original idea/plan for something
I worked out a creative plan for the party.
- 〈人〉の趣向に合わせるto cater to someone's taste/preference
I chose the dishes to match the customer's tastes.
- 〈事〉は趣向に富むto be full of original ideas/creative design
This movie is full of original ideas.