you are what you eat; local food for health
A traditional concept and slogan promoting the idea that eating locally grown, seasonal foods is best for one's health because the body and the land are inseparable. Often used in contexts of macrobiotics, traditional Japanese diet, and local food movements.
Based on the concept of shindofuji, we serve dishes made with local seasonal ingredients.
The phrase 'shindofuji' is often brought up in food education settings.
地産地消 (local production for local consumption) is a more modern and practical term focusing on economic and environmental benefits, while 身土不二 is a philosophical concept emphasizing the health connection between body and land.
The modern food-localism expression adapts the Buddhist term 身土不二, traditionally read しんどふに, “body and environment are nondual.” The reading しんどふじ and interpretation linking health with locally produced food developed in the modern Japanese dietary movement.