Translation guide
This concept refers to the general direction or prevailing tendency of a particular period. In Japanese, it is often expressed through nouns like 時流 or 時代の流れ, or by describing something as being in fashion or a current trend.
To refer to the overall direction or tendency of society at a given time.
A common noun meaning 'current of the times' or 'trend of the times'. Often used in phrases like 時流に乗る (to go with the times).
I started a business following the trend of the times.
Literally 'the flow of the era', this is a very natural way to express the trend of the times in everyday conversation.
Due to the trend of the times, fewer people are reading paper books.
Loanword from English 'trend', commonly used in business, fashion, and social media contexts.
This year's trend is sustainability.
Refers to a fashion, fad, or popular trend, often for shorter-term phenomena.
Those clothes are in line with the current trend.
To express the action of following or adapting to the trend of the times.
To refer to something that symbolizes or represents the current era's trends.
時流 refers to broader societal trends over a period, while 流行 is more about short-term fads or fashions. Use 時流 for 'trend of the times' in a historical or social sense, and 流行 for things like clothing or music trends.
トレンド is a loanword and is very common in casual and business contexts, especially in marketing and social media. It can often replace 流行 but sounds more modern.
The trend of the times is toward remote work.
He always follows the trend of the times.
The company changed its services to adapt to the trend of the times.
This movie reflects the trend of the times.