noun
value-added reseller; VAR
Business term for a company that adds features or services to an existing product and resells it as a new package.
その付加価値再販業者は、ソフトウェアに独自のサポートを付けて販売している。
That value-added reseller sells the software with its own support added.
Compound of 付加価値 (added value) + 再販 (resale) + 業者 (dealer, trader).