positioning; placement; locating
Refers to the act of assigning a position, role, or status to something within a system, plan, or context. Often used in business, strategy, and analysis.
We need to clarify the positioning of the new product in the market.
The positioning of his role in this project hasn't been decided yet.
It is necessary to clarify the new product's positioning in the market.
We are reexamining its positioning within the corporate strategy.
This meeting is positioned as a place for important decisions.
It was decided to reconsider this department's positioning within the company.