noun, noun which may take the genitive case particle 'no'
popular; appealing to the public
Describes something designed to suit popular taste, often with a nuance of being somewhat lowbrow or unsophisticated.
この番組は俗向きすぎて、教養のある人にはつまらない。
This program is too populist and boring for educated people.
彼の小説は俗向きな内容で、文学賞には向かない。
His novels have a popular appeal and are not suitable for literary prizes.
Compound of 俗 (vulgar, common) and 向き (suitable for, aimed at).