expression, noun which may take the genitive case particle 'no'
mass-market; popular; down-market
Describes products, services, or content aimed at the general public rather than a niche audience. Often used attributively with の.
This magazine has a lot of mass-market content.
They are developing products in a popular price range.
Compound of 大衆 (taishū, 'the masses, general public') and 向け (muke, 'intended for, aimed at').