noun, noun or participle which takes 'suru', transitive verb
preferential treatment; hospitality; warm reception
Refers to treating someone especially well, often in business or customer contexts, such as special discounts, services, or a cordial welcome.
会員には優待価格で提供されます。
It is offered to members at a special preferential price.
株主を優待する制度がある。
There is a system to give preferential treatment to shareholders.