noun
preferential treatment; privilege; favorable measure
Refers to a formal or systematic measure that gives someone an advantage, such as tax breaks, special access, or lenient conditions. Often used in policy, business, or legal contexts.
政府は中小企業に優遇措置を取る方針だ。
The government plans to take preferential measures for small and medium-sized enterprises.
この地域では投資家向けの税制上の優遇措置が用意されている。
Tax incentives for investors are available in this region.
特典 is a privilege or perk given to members or customers, often as a bonus; 優遇措置 is a broader, more formal measure that grants favorable treatment, often by an institution.
優遇 is the general concept of favorable treatment; 優遇措置 specifically refers to the concrete measures or policies that implement it.
Compound of 優遇 (favorable treatment) + 措置 (measure, step). The exact historical derivation is uncertain, but the combination is transparently formed from these Sino-Japanese elements.