noun
goal to strive for; challenge
A target set as something to work toward, often with the understanding that it may not be fully achieved; implies effort and aspiration rather than a strict requirement.
今年の努力目標は毎日30分運動することです。
My goal to strive for this year is to exercise for 30 minutes every day.
売
We set it as a challenge to aim for, not a sales quota.