noun
Hakuhodo Institute of Life and Living
Proper noun; a research institute within the Hakuhodo group focusing on consumer lifestyles and living environments.
博報堂生活総合研究所は、生活者の意識調査を定期的に発表している。
The Hakuhodo Institute of Life and Living regularly publishes surveys on consumer attitudes.
Compound of 博報堂 (Hakuhodo, the advertising agency) and 生活総合研究所 (comprehensive lifestyle research institute).