対たい象しょう顧こ客きゃく層そう

noun

target demographic; target audience

Business/marketing term for the specific customer segment a product or service is aimed at.

See also: 顧客層

• この商しょう品ひんの対たい象しょう顧こ客きゃく層そうは20代だいの女じょ性せいです。

  The target demographic for this product is women in their twenties.

• 対たい象しょう顧こ客きゃく層そうを明めい確かくにしないと、効こう果か的てきな広こう告こくが打うてない。

  If you don't clearly define your target audience, you can't run effective ads.