decorative lettering; ornamental writing; fancy script
Refers to stylized, decorative characters, often used for headings, initials, or artistic text. Often emphasizes initial letters.
Decorative lettering is used at the beginning of each chapter in this book.
She likes to draw fancy script on handmade cards.
レタリング is the technical term for lettering, often used in design contexts, whereas 飾り文字 emphasizes the decorative aspect.
Compound of 飾り (decoration) and 文字 (character, letter).