Usage patterns
一般人を巻き込むto get an ordinary bystander involved (e.g. in an incident)
The incident turned into a huge uproar that involved ordinary bystanders.
一般人向けの〈物〉made/intended for the general public (not specialists)
This software is designed with simple operation for ordinary users.
一般人とは思えないto seem far above what an ordinary person could do
His skill level is beyond what you'd expect from an ordinary person.