Related words いつものこと Means 'the usual thing' and is more neutral; 今に始まったことではない emphasizes that the situation is not recent and has been ongoing.
今いま 更さら Means 'now (after all this time)' and often implies it's too late or pointless; 今に始まったことではない focuses on the lack of novelty.
Written forms 今いま に 始はじ まったことではない
Standard kanji spelling for this fixed expression.
今いま に 始はじ まった 事こと ではない
Variant using 事 instead of こと ; less common but still seen.
Etymology A fixed phrase composed of 今に (now, at this time), 始まった (started), こと (thing), and ではない (is not). The literal meaning 'it is not something that started just now' naturally extends to 'nothing new'.
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