俗ぞく向むき

noun, noun which may take the genitive case particle 'no'

popular; appealing to the public

Describes something designed to suit popular taste, often with a nuance of being somewhat lowbrow or unsophisticated.

• この番ばん組ぐみは俗ぞく向むきすぎて、教きょう養ようのある人ひとにはつまらない。

  This program is too populist and boring for educated people.

• 彼かれの小しょう説せつは俗ぞく向むきな内ない容ようで、文ぶん学がく賞しょうには向むかない。

  His novels have a popular appeal and are not suitable for literary prizes.