努ど力りょく目もく標ひょう

noun

goal to strive for; challenge

A target set as something to work toward, often with the understanding that it may not be fully achieved; implies effort and aspiration rather than a strict requirement.

• 今年ことしの努ど力りょく目もく標ひょうは毎まい日にち30分ぷん運うん動どうすることです。

  My goal to strive for this year is to exercise for 30 minutes every day.

• 売うり上あげ目もく標ひょうではなく、あくまで努ど力りょく目もく標ひょうとして設せっ定ていしました。

  We set it as a challenge to aim for, not a sales quota.