流行はやり言こと葉ば

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Meanings

1

buzzword; popular expression; vogue word

Refers to a word or phrase that becomes temporarily fashionable in media, advertising, or everyday conversation.

か

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What do you think is this year's buzzword?

あのドラマから生うまれた流行はやり言こと葉ばが、すぐに広ひろまった。

The buzzword that came from that drama spread quickly.