自じ己こ主しゅ張ちょう

noun, noun or participle which takes 'suru', intransitive verb

self-assertion; asserting oneself

Refers to expressing one's own opinions, needs, or rights clearly and confidently. Often used in contexts of communication, psychology, and personal development.

• 会かい議ぎでは、もっと自じ己こ主しゅ張ちょうしたほうがいい。

  You should assert yourself more in meetings.

• 彼かれは自じ己こ主しゅ張ちょうが強つよすぎて、周まわりと衝しょう突とつすることが多おおい。

  He is too assertive and often clashes with those around him.