fruits and vegetables; produce
Refers to fresh fruits and vegetables collectively, often in commercial, agricultural, or retail contexts.
At this market you can buy local produce cheaply.
Produce is purchased early every morning.
This supermarket deals in fresh produce.
The shop owner buys produce at the market every morning.
The farmer ships the harvested produce to market.
農産物 is a broader term for all farm products (grains, dairy, etc.), while 青果 is specifically fresh fruits and vegetables.
Compound of 青 (green, fresh) and 果 (fruit), referring broadly to fresh produce.