trend; current tendency; popular direction
A modern katakana noun for a prevailing tendency or popular direction, especially in fashion, business, technology, media, and consumer culture.
This year's trend is short videos.
This color has become a spring trend.
The word entered the trends on social media.
We developed a product to catch the new trend.
The fashion industry is always chasing trends.
Because of social media, trends can sometimes change suddenly.
This style has become this year's trend.
Marketers need to keep track of the latest trends.